It is a human right to use plant medicine and everyone in the world should have easy access to cannabis-based medicine. Our goal is to make CBD commonplace in all homes in the world by 2030: it will have a place in the house just like salt and garlic.

10 years ago while studying genetics at the Danish University, I travelled across Africa working on a project to increase the lifespan of people in the Zulu region as they were suffering from AIDS. I spent time in mobile clinics to implement mainstream medicine. Here I saw how the drugs we were providing people with were only making things worse.


This is when Endoca first started. With the name taken from the endocannabinoid system, which was a hugely under-explored area in science and medicine too that directly linked to cannabinoids. I created a website and online shop, it was the first in the world to sell CBD online.

My main aim with the company was to make non-psychoactive cannabinoids, principally CBD, available to patients who needed them globally. Everything I made was built from scratch: investing and slowly using funding from the patients who were happy to pay for the products. We could produce more help more patients and spread the word.


Today we grow over 1000 hectares of organic land; we have built a factory that complies with pharmaceutical standards, and we keep patient safety as our top priority. We strive to make CBD available globally and affordable without compromising the quality. As we grow we are bringing local farmers on board; we are providing them with the know-how, and equipment, to grow hemp for Endoca. We will be transforming millions of acres of non-organic land to organic. This means we will change common agricultural practices: farmers with the means and land will be supported to make more ecological choices and by doing so making a huge, positive impact on the global pollution problem.